Hidden in the stars
There is a strong link between space and Australia’s Indigenous people who are essentially the world’s oldest astronomers. For thousands of years the sky has been critical to Aboriginal and Torres Strait Islander people in dictating seasonal activities around food and movement, and a reflection of what is happening on the land.
This animated video tells the story of the Australian Space Agency’s brand identity.
At first glance, the logo appears as a satellite view of Australia. The dots alluding to the light created from human life and industry, which the Agency will support. But hidden within the dots are several significant Indigenous constellations that can be seen if we look up across Australian skies.
The brand captures Australia’s powerful cultural heritage and the spirit of the Agency—one that will look to space to provide real improvements for life on Earth.